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For media enquiries or to connect with the Auror Communications team, email media@auror.co.

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Note for media: data categorisation

Retailer-entered anonymized information in Auror can surface aggregated trends and insights into retail crime. When retailers enter details of an event using the platform's structured reporting form, they can include an event type and behaviors. This can surface events that are, for example, violent and serious, threatening, or events with no aggravating factors. There can be overlap between these categories as a single event may have multiple behaviors, and retail teams can experience events differently.

Typically, 'violent and serious' behaviors and events include things like physical abuse, weapons involved, arson, assault, robbery, and forms of aggression. Retailers can also document other threatening and non-violent behaviors, such as forms of verbal abuse, erratic behavior, or where individuals are intoxicated or under the influence, and denied entry.

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