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Your central hub for resolving and preventing retail crime. Privacy-first from the ground up, built for retailers and law enforcement agencies who refuse to let crime get ahead.
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COmpany
COmpany
Safer stores through facial recognition built for retail
Auror Subject Recognition (ASR) is purpose-built for retail to give your teams the time and context needed to act before an incident occurs, without compromising on privacy.
Safer stores shouldn't mean greater risk
As the severity of serious in-store events rises across the UK, so does the pressure to act. Facial recognition can help, but only if the approach puts privacy at the fore and reduces reputational risk. Auror Subject Recognition (ASR) is built to do exactly this.
of retail crime is caused by 10% of retail offenders
events involve aggression, physical abuse or the use of weapons
more likely a repeat person of interest will be violent or aggressive
Why leading retailers are turning to Auror Subject Recognition
Most UK retailers are already exploring facial recognition, and ASR is leading the charge because it is purpose-built for retail, responsible by design, and built into the platform your teams already use. Here is why that matters.
Purpose-built for retail. Not adapted for it.
ASR pairs one of the world's leading facial recognition engines with Auror's Retail Crime Intelligence to show your team the full picture. When a known person of interest (POI) is detected, your team can view their incident history and known past behaviors before deciding how to engage. That context layer is something no other facial recognition solution can provide.
Privacy protected at every step
Getting facial recognition wrong carries real consequences. ASR is purpose-limited to crime prevention, stores no biometric data for non-POIs, and requires human verification before every action. Every safeguard has been built in so you can focus on keeping your stores safe while effectively mitigating legal and reputational risk.
One platform, less complexity
Because ASR is embedded in Auror, POIs are surfaced automatically from the intelligence and risk thresholds already set in your account. No separate system to manage, no manual list to maintain, no new platform to learn. Same workflow, same intelligence layer, far less operational risk than a standalone facial recognition tool.
Risk detection: better together
Auror Subject Recognition and Auror Vehicle Recognition (ANPR) can be used together to form two lines of defence. An ANPR alert at the carpark gives your team an early warning. An ASR at the door gives them certainty, giving your teams the critical time and context needed to respond safely, before the situation escalates.
Privacy built in, not bolted on
Your legal and privacy teams need to be part of this decision, and we'll help you bring them along. Our Trust Center covers how the technology works, how data is handled, how ASR is designed to support ICO framework requirements, and the Privacy Impact Assessments completed for the UK.
Getting everyone on board
Every team has a reason to care about ASR and we'll help you take them on the journey.
Give your team the context to respond safely
Alerts come with the full picture: prior incidents, known behaviors, and risk indicators. Consistent, informed responses instead of reactive ones. Outcomes tracked so you can show the impact.
Measurable impact without a new system to manage
ASR uses intelligence you already have, so there is no cold start and no additional infrastructure. Incident reduction translates directly to shrink reduction, with in-platform outcome tracking to prove it.
Deployment your brand can stand behind
Purpose-limited to crime prevention, independently assessed in every market, and built to protect your customers' privacy as well as your stores. The governance documentation is there if you need it.
The confidence to move forward with ASR
Full audit trail, biometric data is discarded immediately for non-matches, human verification at every decision point, no shared watch lists, and Privacy Impact Assessments completed for the UK market.
Explore further
Whether you want to understand how ASR works or dive into privacy and governance, here are the best places to start.
How Auror Subject Reconition works
From enrolment to alert to outcome: a full walkthrough of how ASR surfaces known high-risk individuals, how your team responds, and how results are tracked over time.
Responsible facial recognition in retail
How Auror approaches human oversight, data governance, transparency, and bias reduction in practice.
Explore the ASR Trust Center
The complete governance and technical documentation for ASR: how data is handled, what independent assessments have been completed, and answers to the questions your privacy and legal teams will ask.
Let us help you build the case for ASR
Deploying facial recognition in the UK comes with specific compliance requirements. Our team will help you assess readiness, understand your compliance requirements, and build the business case for your leadership team. Our goal is to make sure that if you move forward, you do it with confidence.