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How Home Bargains achieved a 60% YoY reduction in violent and aggressive incidents
OUTCOMES:
£2.4M total value from 80K+ reported events
60% YoY reduction in violent and aggressive incidents
78% of colleagues feel safer and more aware of aggressive people in stores
2X reporting increase in 6 months
98% of colleagues find Auror easy to use and 91% found Auror more effective than previous reporting systems
Leading British discount retailer Home Bargains partnered with Auror to keep its people, property, and premises safe. Using Auror’s Retail Crime Intelligence platform, they can now quickly report crime, have visibility into their top offenders, and prevent organized retail crime. Since adopting technology such as Auror, they have achieved a 60% year-on-year (YoY) reduction in violent and aggressive incidents.
The challenges
Before implementing Auror, incident reporting at Home Bargains hindered team productivity. The reporting process diverted staff from assisting customers, resulting in poor adoption and a lack of actionable intelligence. Additionally, the way data was processed by the loss prevention (LP) team created extra work.
As a lean team, they couldn’t report all incidents. They had to make the difficult decision to choose which incidents to report. That outdated system led to unreported events and poor visibility.
Home Bargain’s top three reporting challenges:
Before Auror, understanding who our top offenders were would have been impossible to achieve.
John Ward
Head of Profit Protection
The solution
Seeking better technology to collect and process event data in a way that helped them connect cases and prevent repeat offences, Home Bargains began evaluating Auror’s Retail Crime Intelligence platform.
Home Bargains considered the following factors when evaluating Auror:
Will it reduce the time store teams spend reporting incidents while capturing all events?
Is it easy for both the in-store team and LP department to adopt and use?
Will this give us a better understanding of loss trends and repeat offenders? Does it make it easier to act on that data?
Home Bargains was impressed with the breadth Auror provided compared to its previous reporting tool.
It became clear Auror wouldn’t just help them report crimes. It also would help them use intel from past events to solve and prevent crime, proactively connecting dots and alerting team members about repeat offenders.
Head of Supply Chain Transformation Nigel Morley says:
“Auror is the best reporting platform we’ve come across.”
The results
Home Bargains uncovered significant insights on repeat offenders in its first 12 months with Auror, giving them the retail crime insights they need to protect their colleagues and customers.
While other LP tech offers surface-level data, Auror’s provided them with actionable intel. They even know the most likely time and day events will occur, helping them tailor daily operations to those needs.
Increased intelligence leads to safety in stores
At Retail Risk Leicester 2025, John described how impactful technology like Auror Core and Subject Recognition have been on Home Bargains, leading to a 60% reduction in violent and aggressive incidents YoY. Additionally, they also experienced a 2X increase in event reporting, all results they were proud of.
“Tech's played a huge part in Home Bargains' journey, particularly over the last two to three years … We get the actionable intel out of Auror which supports more positive outcomes from policing, which inevitably removes more criminality from our stores.”
One Home Bargains store manager recognised multiple benefits of Auror’s ability to show offenders in close proximity to the Blackwood store.
“I find that being able to see offenders in your area, and in stores close to you, as a big bonus, as they generally hit multiple stores, so a big positive for me.”
Another store manager working out of the Greenock location witnessed Auror’s advantages first-hand:
“There have been a couple of instances whereby an external shoplifter has entered the store and we’ve stopped them quickly due to Auror.”
Home Bargains is delivering ROI by improving the quality and speed of reporting to connect more dots
Home Bargain’s head of profit protection, John Ward, told Auror he would have missed “at least 70%” of the dots connected in the first three months with Auror had they not had that solution in place.
ROI from Home Bargains' first 12 months with Auror
Home Bargain’s Director of Operations and Technology, Paul Rowland, echoed Ward’s enthusiasm for the results seen in just the first three months with Auror:
“We’ve prevented more crime within three months than we ever did with our old processes.”
Home Bargains is finding and focusing on their most harmful offenders for greater impact
From Auror’s Retail Crime Intelligence, Home Bargains knows 54% of loss in their stores comes from just 10% of offenders.
Collaborating with law enforcement had previously been a taxing process as Home Bargains didn’t have the integrations to share intel seamlessly. Using Auror, Home Bargains can now gather and report quality evidence to the police.
Of total events reported in Auror in the first six months, the most costly and harmful 16% are reported to police.
Head of Supply Chain Transformation Nigel Morley says:
“For years, the LP team has been trying to get in touch with the police, and Auror seems to have removed the barriers to that completely.”
Auror is the best reporting platform we’ve come across.
Nigel Morley, Head of Supply Chain Transformation
Advice to retailers
According to Home Bargains’ Head of Profit Protection John Ward, Auror was “a no-brainer,” especially for retailers needing more intel to inform their decision making.
Ward’s LP colleague agreed wholeheartedly.
Nigel says:
“Auror felt too good to be true, but Auror has far surpassed any and all of our expectations.”
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