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    Su centro neurálgico para combatir y prevenir la delincuencia en el sector minorista. Diseñado con la privacidad como prioridad desde el inicio, y creado para minoristas y agencias de aplicación de la ley que no permiten que la delincuencia gane terreno.

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    Poniendo fin al crimen minorista en todo el mundo.

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    centro de confianza

    Explorar Centro de Confianza

    Empresa

    Quiénes somos

    Quiénes somos

    Poniendo fin al crimen minorista en todo el mundo.

    Carreras

    Carreras

    Ayúdanos a hacer las tiendas minoristas más seguras para todos.

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    Contáctanos

    Ponte en contacto con nuestro equipo para soporte o consultas.

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Retail crime can no longer be managed through loss prevention alone

The nature of incidents has changed: more organised, more frequent, and increasingly violent. The solutions you use need to evolve too, giving you the visibility you need to prevent and de-escalate incidents from occurring.

60%

of retail crime is caused by 10% of retail offenders

1 in 10

events involve some form of violence, abuse or use of weapons

4x

more likely a repeat person of interest will be violent or aggressive

Why leading retailers are turning to Auror Subject Recognition

Auror Subject Recognition is purpose-built for retail, responsible by design, and built into the platform your teams already use. Here is why that matters.

Protect stores and your reputation

Getting facial recognition wrong carries real consequences. ASR only collects and retains what's strictly necessary for crime prevention, and requires human verification before every action. Every safeguard has been built in so you can focus on keeping your stores safe without worrying about legal or reputational risk.

Explore ASR

One platform, less complexity

Because ASR is embedded within the Auror platform, potential POIs are surfaced automatically based on your existing intel and risk thresholds, simplifying workflows and avoiding double handling of data. No separate system to manage, no manual list to maintain, no new platform to learn. Same workflow, same intelligence layer, far less operational risk than a standalone facial recognition tool.

Explore ASR
25%

drop in incidents in stores with ASR

95%

of verified alerts resulted in the person being safely deterred at that visit

90%

of persons of interest identified did not re-offend

Risk detection: better together

Auror Subject Recognition and Auror Vehicle Recognition (LPR) can be used together to form two lines of defence. An LPR alert at the carpark gives your team an early warning. An ASR alert at the door gives them certainty, giving your teams the critical time and context needed to respond safely, before the situation escalates.

Privacy built in, not bolted on

Your legal and privacy teams need to be part of this decision, and we'll help you bring them along. Our Trust Center covers how the technology works, how data is handled, how ASR is designed to support CCPA and state biometric privacy requirements, and the Privacy Impact Assessments completed for the North American market.

Explore the Trust Center

Getting everyone on board

Every team has a reason to care about ASR and we'll help you take them on the journey.

Give your team the context to respond safely

Alerts come with the full picture: prior incidents, known behaviors, and risk indicators. Consistent, informed responses instead of reactive ones. Outcomes tracked so you can show the impact.

Measurable impact without a new system to manage

ASR uses intelligence you already have, so there is no cold start and no additional infrastructure. Incident reduction translates directly to shrink reduction, with in-platform outcome tracking to prove it.

Deployment your brand can stand behind

Purpose-limited to crime prevention, independently assessed in every market, and built to protect your customers' privacy as well as your stores. The governance documentation is there if you need it.

The confidence to move forward with ASR

Full audit trail, biometric data is discarded immediately for non-matches, human verification at every decision point, no shared watchlists, and Privacy Impact Assessments completed for the North American market.

Explore further

Whether you want to understand how ASR works or dive into privacy and governance, here are the best places to start.

How Auror Subject Reconition works

How Auror Subject Reconition works

From enrolment to alert to outcome: a full walkthrough of how ASR surfaces known high-risk individuals, how your team responds, and how results are tracked over time.

How Auror Subject Reconition works

Responsible facial recognition in retail

How Auror approaches responsible deployment in practice, including the governance and data handling requirements most relevant to North American retailers navigating state privacy laws.

How Auror Subject Reconition works

Explore the ASR Trust Center

The complete governance and technical documentation for ASR: how data is handled, what independent assessments have been completed, and answers to the questions your privacy and legal teams will ask.

Let us help you build the case for ASR

Deploying facial recognition across a North American store network is not a small decision, so you want a partner you can trust. Our team will help you assess readiness, understand your compliance requirements, and build the business case for your leadership team. Our goal is to make sure that if you move forward, you do it with confidence.