
Safer stores through facial recognition built for retail
Auror Subject Recognition (ASR) is purpose-built for retail to give your teams the time and context needed to act before an incident occurs, without compromising on privacy.
The nature of incidents has changed: more organised, more frequent, and increasingly violent. The solutions you use need to evolve too, giving you the visibility you need to prevent and de-escalate incidents from occurring.
of retail crime is caused by 10% of retail offenders
events involve some form of violence, abuse or use of weapons
more likely a repeat person of interest will be violent or aggressive
Auror Subject Recognition is purpose-built for retail, responsible by design, and built into the platform your teams already use. Here is why that matters.

Purpose-built for retail. Not adapted for it.
ASR pairs one of the world's leading facial recognition engines with Auror's Retail Crime Intelligence to show your team the full picture. When a known person of interest (POI) is detected, your team can view their incident history and known past behaviors before deciding how to engage. That context layer is something no other facial recognition solution can provide.
Protect stores and your reputation
Getting facial recognition wrong carries real consequences. ASR only collects and retains what's strictly necessary for crime prevention, and requires human verification before every action. Every safeguard has been built in so you can focus on keeping your stores safe without worrying about legal or reputational risk.


One platform, less complexity
Because ASR is embedded within the Auror platform, potential POIs are surfaced automatically based on your existing intel and risk thresholds, simplifying workflows and avoiding double handling of data. No separate system to manage, no manual list to maintain, no new platform to learn. Same workflow, same intelligence layer, far less operational risk than a standalone facial recognition tool.
Risk detection: better together
Auror Subject Recognition and Auror Vehicle Recognition (LPR) can be used together to form two lines of defence. An LPR alert at the carpark gives your team an early warning. An ASR alert at the door gives them certainty, giving your teams the critical time and context needed to respond safely, before the situation escalates.
Your legal and privacy teams need to be part of this decision, and we'll help you bring them along. Our Trust Center covers how the technology works, how data is handled, how ASR is designed to support CCPA and state biometric privacy requirements, and the Privacy Impact Assessments completed for the North American market.
Getting everyone on board
Every team has a reason to care about ASR and we'll help you take them on the journey.
Alerts come with the full picture: prior incidents, known behaviors, and risk indicators. Consistent, informed responses instead of reactive ones. Outcomes tracked so you can show the impact.
ASR uses intelligence you already have, so there is no cold start and no additional infrastructure. Incident reduction translates directly to shrink reduction, with in-platform outcome tracking to prove it.
Purpose-limited to crime prevention, independently assessed in every market, and built to protect your customers' privacy as well as your stores. The governance documentation is there if you need it.
Full audit trail, biometric data is discarded immediately for non-matches, human verification at every decision point, no shared watchlists, and Privacy Impact Assessments completed for the North American market.
Explore further
Whether you want to understand how ASR works or dive into privacy and governance, here are the best places to start.

From enrolment to alert to outcome: a full walkthrough of how ASR surfaces known high-risk individuals, how your team responds, and how results are tracked over time.

How Auror approaches responsible deployment in practice, including the governance and data handling requirements most relevant to North American retailers navigating state privacy laws.

The complete governance and technical documentation for ASR: how data is handled, what independent assessments have been completed, and answers to the questions your privacy and legal teams will ask.
Let us help you build the case for ASR
Deploying facial recognition across a North American store network is not a small decision, so you want a partner you can trust. Our team will help you assess readiness, understand your compliance requirements, and build the business case for your leadership team. Our goal is to make sure that if you move forward, you do it with confidence.