Auror and FaiceTech both aim to help retailers prevent theft and protect staff using facial recognition technology.Where they differ is in scope: Auror integrates recognition into a full retail crime intelligence platform designed for responsible prevention, compliance, and measurable outcomes.

FaiceTech is a rising UK-based provider focused on accurate and compliant facial recognition.Auror takes a broader approach, embedding facial recognition within its end-to-end retail crime platform — combining privacy safeguards, incident management, and proven results.
Facewatch helped establish facial recognition in UK retail and demonstrated that technology can deter theft and antisocial behavior. Its shared database approach delivers rapid alerts across participating stores, making it simple for frontline teams to act fast.But as retailers scale responsibly and face increasing scrutiny around data use and compliance, the expectations have evolved.
Enter Responsible Recognition, the next generation of privacy-led crime prevention.




FaiceTech has helped advance responsible facial recognition, focusing on flexibility and privacy. Auror takes the next step — uniting recognition, privacy, and prevention in one intelligent platform that helps retailers create safer stores responsibly.
Where FaiceTech delivers recognition, Auror delivers results.