Our story

Revolutionizing retail

Every retailer deserves the chance to protect their profits, people, and property from crime. Inspired by this challenge, Tom, Phil, and James founded Auror to empower retailers with the intelligence and tools to stop crime, for good. Here's our story.

Founded to stop crime

Auror was founded after realising that $100B+ was lost every year by retailers but there was no effective technology being used to report, solve, or prevent crime.

Rebuilding the platform

Comprehensive rebuild of the platform from the ground up completed to better meet the scale and complexity of crime worldwide. Product and customer team expanded to support global ambitions.  

First partner

Partnered with New Zealand’s largest supermarket and the national police force to stop crime. Today, Auror services over 80% of the retail enterprise market in New Zealand.

Getting ready for global

Began engaging with global retailers in the US, Canada, UK, and Europe about the scale of their challenges, and how a retail crime intelligence platform could empower them to stop crime, for good.

Today

Ready to partner with enterprise retailers in Australia, New Zealand, North America, and the United Kingdom who want to protect their profits, property, and people from crime, for good. 

Expanding to Australia

One of Australia’s largest supermarkets partners with Auror to prevent crime and ORC from impacting their stores. Office set up in Melbourne, Australia to support a growing retail and police presence.

North American launch

First enterprise retailer launched in North America on the new platform. Office set up in Denver (CO) to support North American retail partners and law enforcement. New Zealand based Co-CEO & co-founder moves to Denver to support company expansion.

Small picture of article

Founded to stop crime

Auror was founded after realising that $100B+ was lost every year by retailers but there was no effective technology being used to report, solve, or prevent crime.

Small picture of a boomerang

Expanding to Australia

One of Australia’s largest supermarkets partners with Auror to prevent crime and ORC from impacting their stores. Office set up in Melbourne, Australia to support a growing retail and police presence.

Small picture of a rocket

Rebuilding the platform

Comprehensive rebuild of the platform from the ground up completed to better meet the scale and complexity of crime worldwide. Product and customer team expanded to support global ambitions.  

Small picture of a shield

Today

Ready to partner with enterprise retailers in Australia, New Zealand, North America, and the United Kingdom who want to protect their profits, property, and people from crime, for good. 

Small picture of a kiwi bird

First partner

Partnered with New Zealand’s largest supermarket and the national police force to stop crime. Today, Auror services over 80% of the retail enterprise market in New Zealand.

Small picture of a globe

Getting ready for global

Began engaging with global retailers in the US, Canada, UK, and Europe about the scale of their challenges, and how a retail crime intelligence platform could empower them to stop crime, for good.

Small picture of an eagle

North American launch

First enterprise retailer launched in North America on the new platform. Office set up in Denver (CO) to support North American retail partners and law enforcement. New Zealand based Co-CEO & co-founder moves to Denver to support company expansion.