Revolutionizing retail
Every retailer deserves the chance to protect their profits, people, and property from crime. Inspired by this challenge, Tom, Phil, and James founded Auror to empower retailers with the intelligence and tools to stop crime, for good.
Auror (pronounced 'or-ra') is the shortening of the Latin word 'Aurora' which translates to dawn or sunrise. Its meaning underpins what we strive to do, which is to help shed light on the scale of retail crime through information and collaboration. Here's our story.
Founded to stop crime
Auror was founded after realising that $100B+ was lost every year by retailers but there was no effective technology being used to report, solve, or prevent crime.
Rebuilding the platform
Comprehensive rebuild of the platform from the ground up completed to better meet the scale and complexity of crime worldwide. Product and customer team expanded to support global ambitions.
First partner
Partnered with New Zealand’s largest supermarket and the national police force to stop crime. Today, Auror services over 80% of the retail enterprise market in New Zealand.
Getting ready for global
Began engaging with global retailers in the US, Canada, UK, and Europe about the scale of their challenges, and how a retail crime intelligence platform could empower them to stop crime, for good.
Today
Ready to partner with enterprise retailers in Australia, New Zealand, North America, and the United Kingdom who want to protect their profits, property, and people from crime, for good.
Expanding to Australia
One of Australia’s largest supermarkets partners with Auror to prevent crime and ORC from impacting their stores. Office set up in Melbourne, Australia to support a growing retail and police presence.
North American launch
First enterprise retailer launched in North America on the new platform. Office set up in Denver (CO) to support North American retail partners and law enforcement. New Zealand based Co-CEO & co-founder moves to Denver to support company expansion.
Founded to stop crime
Auror was founded after realising that $100B+ was lost every year by retailers but there was no effective technology being used to report, solve, or prevent crime.
Expanding to Australia
One of Australia’s largest supermarkets partners with Auror to prevent crime and ORC from impacting their stores. Office set up in Melbourne, Australia to support a growing retail and police presence.
Rebuilding the platform
Comprehensive rebuild of the platform from the ground up completed to better meet the scale and complexity of crime worldwide. Product and customer team expanded to support global ambitions.
Today
Ready to partner with enterprise retailers in Australia, New Zealand, North America, and the United Kingdom who want to protect their profits, property, and people from crime, for good.
First partner
Partnered with New Zealand’s largest supermarket and the national police force to stop crime. Today, Auror services over 80% of the retail enterprise market in New Zealand.
Getting ready for global
Began engaging with global retailers in the US, Canada, UK, and Europe about the scale of their challenges, and how a retail crime intelligence platform could empower them to stop crime, for good.
North American launch
First enterprise retailer launched in North America on the new platform. Office set up in Denver (CO) to support North American retail partners and law enforcement. New Zealand based Co-CEO & co-founder moves to Denver to support company expansion.
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