Over the past decade, I’ve watched some of the world’s largest retailers uncover the true scale of retail crime using Auror across their store networks.

I’ve heard powerful stories from law enforcement about taking down sophisticated organized retail crime groups operating across states and even countries.

What’s meant the most to me so far on this journey has been our work in creating a safer environment for retail staff and customers, and empowering frontline workers and retail leaders to make sense of the rising violence, brazenness and volume of crime they’ve faced for years.

Crime in retail is not victimless and not just shop theft. It’s violence, it’s assault, and it’s organized.

It makes everyday people feel unsafe, takes an emotional toll on victims and has an economic impact. It’s a city killer; robbing our communities and high streets of their vibrancy and it’s getting worse.

That’s why we’re calling on our retail partners and the wider sector to reduce violent retail crime by 50% in 5 years.

We’re going to throw everything at it - new technology, innovation, and stronger partnerships with retailers and police - but this is not just our mission, this is a movement that requires everyone to work together to make a difference in our communities.

Globally, around one in every 10 retail crime events involve physical assault, abuse, aggression, violence or use of weapons, and we’re seeing spikes in violent behavior across every region. 

Meanwhile, repeat offenders are up to four times more likely to be violent in retail settings. We cannot accept this as ‘part of the job’ for retail workers.

It's time we turned things around.

I’m proud of the growing global community of retailers and law enforcement who have committed to working together to surface the scale of retail crime, tackle this growing issue and to identify the most prolific and violent offenders.

However, it’s not enough to just see the problem; now it’s time to solve it, together.

This shared 50 in 5 mission can be achieved through the use of preventative tools and collaborative technology, to identify the highest harm offenders and intervene sooner to keep store teams safe.

We’re committed to innovating, to creating multiple layers of protection and prevention for stores and to being a key tool for the law enforcement heroes who dedicate their lives to keeping us all safe.

We’re asking retailers, law enforcement and our communities alike to join the 50 in 5 movement and work together to be part of the solution.

Let’s create safer stores and safer communities for everyone.

To learn more about 50 in 5 and how your organisation can join the movement, get in touch.

Posted 
June 26, 2025
 in 
Public Safety
 category

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