While often misunderstood and underserved, data shows that retail crime is violent crime. In North America, 2025 data from Auror reveals repeat offenders are 2X more likely to exhibit threatening behavior in stores and 2.5X more likely to involve a weapon.
To combat the increasing safety threat, Auror is expanding its footprint across the Americas with active stores and law enforcement agencies across Canada, the United States, and Mexico.
The continued investment in Retail Crime Intelligence reflects a widespread belief in a connected, cross-org approach to stopping violence in stores. Auror continues to partner with some of the most prominent and innovative retailers across the continent and law enforcement agencies on a shared goal of reducing violent retail crime by 50% in five years.
Customer leadership on the ground in the Americas
As the Auror Network scales, so does our investment in leadership close to customers. Auror has expanded its American leadership presence to deepen retailer-law enforcement collaboration and support more customers at scale.
Key leaders based in North America include:
- Trevor Symons, VP of Sales, North America
- Ruby Arden, VP, Global Customer Success
- Raul Aguilar, Head of Law Enforcement Partnerships, Americas
This expansion reflects a simple belief: proximity drives deeper partnership, and partnership drives our shared mission forward. For years, we've said it takes a network to defeat the criminal networks we're facing. As the Auror Network expands, so does its effectiveness against repeat and violent crime.
Retail safety expansion: from Canada to Latin America
Auror's presence across the Americas has been building for years, with long-standing customers active across the US and Canada. That footprint now extends further, with sites live in Mexico.
Recent Auror momentum in the Americas by the numbers:
- Our strongest half, securing key strategic partners to add tens of thousands of new stores to the Auror ecosystem.
- Canadian stores on the platform increased by 115% and saw a 40% increase in investigations in 2025 compared to 2024.
New key Auror partnerships and verticals in the Americas:
- A leading beauty retailer in Canada joined the platform to strengthen intelligence sharing and store-level safety.
- One of the largest grocery retailers in Canada (2K+ locations) spanning traditional grocery, convenience, and liquor joined the Auror network.
- A popular southern US grocer extended its Auror partnership into Mexico.
- A new partnership with a major home improvement retailer, a category where organized retail crime has been scaling fast.
- US convenience giant adopted License Plate Recognition (LPR) to expand Risk Detection to their parking lots.
- The Auror Network now extends to jewelry, convenience, cellular, and telecoms, some of the high-impact categories in North America.
These milestones, along with the many positive retail crime case outcomes in 2025, represent more than geographic growth. They reflect a fundamental shift in how retailers are responding to organized retail crime. Retailers understand that crime moves fluidly across jurisdictions. To connect those cases, their intelligence must follow suit.
The network in North America, by the numbers
Today, the Auror Network across North America includes:
- Events directly and securely reported to police increased by 297%
- 733K dots connected in 2025 in North American alone, up 20% across North America with Canada alone growing 34%
- 219K retail users protecting 59K stores
- 12K law enforcement users across 3.6K agencies
Adoption of Auror Risk Detection, including LPR and Subject Recognition, is expanding in tandem. Retailers saw a 199% increase in LPR sites in 2025. This signals a growing demand to pair both people and vehicle-level intelligence to get the full picture needed to solve crime.
This is what network scale looks like: a connected community of retailers, law enforcement, and tech partners sharing intelligence to make crime more predictable, more visible, and increasingly futile.
Why this matters: safer when connected
Retail crime does not respect store walls or city lines. Incidents that seem isolated on the surface are often deeply interconnected. Auror is building what’s already the largest Retail Crime Intelligence network of its kind to better connect frontline people with shared intelligence and Risk Detection built for retail.
Momentum across the Americas is not just about new live sites or leadership changes. This is about strengthening a connected network: the retailers and law enforcement teams working together to build safer stores and stronger communities. Auror will continue to expand and innovate alongside its partners to better connect the people protecting our stores.
