Accelerating Next-Gen License Plate Recognition (LPR) with Vaxtor, Axis Communications, and Auror

Vehicles don’t commit crimes, people do. 

That’s why retailers and public safety leaders need actionable, connected intelligence to link vehicles of interest (VOIs) with the people who commit crimes. 

For years, retail AP/LP and law enforcement organizations have trusted Auror LPR to help prevent and solve crime and violence. Unlike traditional LPR systems that operate on detection and manual hot lists, Auror LPR is backed by its Retail Crime Intelligence platform that empowers responsible cross-org collaboration with rich intel. 

“Auror has a strong established partnership with Axis. Now that Vaxtor is joining forces with Auror and Axis, retailers can deploy a truly world-class end-to-end LPR solution for stopping crime in stores.” 

– James Corbett, Co-Founder and Chief Technology Officer at Auror

What is LPR for retail?

License Plate Recognition (LPR) technology for retail is a solution that automatically reads and analyzes vehicle license plates. LPR solutions use high-resolution cameras and other systems to capture and convert images of license plates into alphanumeric text, which can then be cross-referenced. Retailers around the world have adopted LPR (sometimes known as ANPR or ALPR) increasingly as an important piece of their security strategies. 

Next-Gen LPR consists of three main components:

Hardware: Cameras specifically designed to capture clear, readable images of license plates under various conditions, such as different lighting environments and speeds of movement.

Analytics: Camera technology that uses image processing and machine learning to automatically detect, read, and analyze license plate numbers from video footage. This allows users to identify vehicles and generate alerts based on the captured plate information. 

Software: Programs that process the captured images, using Video Analytics technology to extract the license plate numbers and letters. 

“Retailers need to achieve faster, safer outcomes. This partnership delivers an intelligent and integrated solution that accelerates those critical outcomes.” 

– James Stark, Retail Segment Leader at Axis 

How Next-Gen LPR partnerships work

"The partnership of Vaxtor, Auror, and Axis turns data into actionable insights, providing real-time responses and enhanced safety for retailers everywhere. Together, we're revolutionizing retail security with smarter, faster solutions.”

– Phillip Antoniou, VP of Sales and Marketing at Vaxtor

1. Axis Communications provides the high-quality physical edge cameras. 
2. Vaxtor is the preferred provider of Auror LPR processing capabilities which are installed on those high-quality edge cameras and use AI to recognize license plates and vehicle characteristics (e.g., make, model, color).
3. Auror takes that recognized data and turns it into intelligence.

Next-Gen LPR outcomes

• Identify incidents related to a vehicle using Make, Model, and Color (MMC) data within Auror
• No requirement for an on-premise server, with processing camera executed on camera hardware 
• Accurately analyzes license plates in the context of known offenders
• Real-time; alerts team members when known offenders enter the parking lot
• Offers strategic, dynamic, and connected insights
• Collaborate in real-time with law enforcement 
• Seamlessly integrates with a connected ecosystem for a unified approach
• Lower total cost of ownership than leased LPR options

Getting started with Next-Gen LPR is easier than ever. Contact your Auror representative to learn why. 

About Auror

Auror is the Crime Intelligence Platform for retailers focused on preventing crime, reducing loss, and making stores safer. They do this by making it easy to report actionable intel, connect the dots on repeat offenders, and distribute actionable intelligence to teams to safely prevent crime in real time. Auror has offices in Denver, London, Melbourne, and Auckland to support its growing retail base, which includes the best and largest retailers in the world.

About Axis Communications 

As the industry leader in video surveillance, Axis develops and supplies innovative network solutions that improve security, safety, operational efficiency, and business intelligence for their customers across the world. Axis Communications provides high-quality network cameras with built-in processing for detailed image capture, intelligent analytics, and flexible, scalable security solutions. 

About Vaxtor

Vaxtor’s Video Analytics technology is widely recognized as one of the most advanced in the world and their multi-platform products are reliable, flexible and easy to integrate. Working closely with their certified reseller and technology partner networks, they deliver high-performance ALPR & Video Analytics solutions to a variety of markets around the world.